Busted viewing box with user looking at video clip on laptop.
Concept
Gameplay The user looks at the clips from the James Bond movie "Casino Royale" though a portable eye tracking box. The user tries not to look at the actor's chests or crotches. A score is kept of how many times they do.
Movie clips user sees.
Research
Summary:
2007. In photos of people having sex, men looked at the female face more than women. What women paid most attention to was dependent upon their hormonal state, but not cycle. Women not on the pill had more first looks, and probability of, looking at genitals. Women on the pill spent more time, and had a higher probability of, looking at "context" e.g. clothing and backgrounds. Men and women did not differ when looking at the female body. Source: Photo study: Heather A. Rupp, Kim Wallen. (2007). Sex differences in viewing sexual stimuli: An eye-tracking study in men and women. Hormones and Behavior, 51(4), 524-533.
2007. Men look at the crotches of male baseball pitchers more then women. Source: Baseball study: Eyetracking points the way to effective news article design. OJR's design experts review usability research and offer suggestions on how you can make your online articles better connect with readers. By Laura Ruel and Nora Paul. Posted: 2007-03-13
2004. It is somewhat of a myth that men are more interested in body parts and women in romantic context. Men and women look at different parts of erotic stimuli the same. Faces more then bodies.
Source:
Video study: Amy D. Lykins, Marta Meana, Gretchen Kambe (2006). Detection of Differential Viewing Patterns to Erotic and Non-Erotic Stimuli Using Eye-Tracking Methodology. Lykins, Amy D. (2004) Eye-tracking in sex research: Comparing genders on processing of erotic stimuli. M.A. dissertation, University of Nevada, Las Vegas, United States
Misc:
Silke Wohlrab, Bernhard Fink, Lennart W Pyritz, Moritz Rahlfs, Peter M Kappeler. (2007). VISUAL ATTENTION TO PLAIN AND ORNAMENTED HUMAN BODIES: AN EYE-TRACKING STUDY. Perceptual and Motor Skills,2 104(3), 1337